Argyll pupils taste sandwich success with their super Carnival Crunch
Proud winners – their sandwich design has been acclaimed by Subway.
By Lizzie Healey
A team of budding young entrepreneurs from Dunoon Grammar School will see a tasty sandwich they created being sold in Dumbarton and over 100 fast food stores across the West of Scotland, after winning a national competition organised by Subway.
More than 80 entries were submitted to the fast food giant’s annual ‘Design a Sub Challenge’, but only six teams made it through to the ‘Dragon’s Den’ style finals in Glasgow – two of which were from Dunoon Grammar.
Both teams excelled, with Brain Booster fighting off stiff competition to win the best social media campaign category, and the other Dunoon team, Carnival Crunch, taking the overall top spot.
Pupils were asked to come up with a well thought out design and marketing campaign for a new Subway sub or flatbread using a fictitious budget of £50,000. The campaign also had to demonstrate Subway’s variety, all within a specific calorie count, whilst getting across the company’s core messages.
Both Dunoon teams excelled but Brain Booster, made up of Olivia Robertson, Findlay Moback, Millie McMaster and Richard Reid, had the edge and won with their creation of lettuce, peppers, cucumber, chicken and sweet chilli sauce on warm hearty Italian bread. The sandwich will be available to purchase in Subway stores this Spring.
The pupils also received £1,000 of Amazon vouchers and the chance for their winning radio ad to be recorded and used in-store. The other team from Dunoon Grammar received a £500 Amazon voucher.
Argyll and Bute Council’s Policy Lead for Education, Councillor Yvonne McNeilly, pictured right, said: “I am absolutely thrilled, I really am. The children at Dunoon Grammar have worked extremely hard on this marketing campaign and I could not be prouder.
“To see a product that they have created being sold by one of the biggest fast-food chains in not just the UK, but the world, is a massive achievement.
“It’s clear that these children are on a pathway to success and have a very bright future in front of them. I wish them the very best and cannot wait to try a Carnival Crunch.”
Paul Gallanagh, from Dunoon Grammar School, added: “Our students thoroughly enjoyed getting to grips with the Design a Sub competition.
“It offered them a fantastic opportunity to put the business and marketing skills they have been learning in the classroom into practice in a real-life business environment.
“What’s more, they have been able to develop important life and employability skills, such as research, communication, presentation and team work, which will hopefully stand them in good stead in the future.”
Winners all – their super sandwiches will soon be on sale throughout Scotland.