Scottish Sun launches a weekly children’s newspaper in bid to increase sales

TheMoon

 

By Democrat reporter

Love it or loathe it, the Scottish Sun is launching a new newspaper – just for children.

Scotland’s largest selling newspaper claims it is used to telling it straight when it comes to news, showbiz and sport.

Although there are many who would disagree with that, including the people of Liverpool where the newspaper has been banned and boycotted in shops since their reporting of the Hillsborough Disaster, when football fans were crushed to death while attempting to get into a match.

Now the owners, Rupert Murdoch’s News International, will use their undisputed journalistic skills to tell the nation’s youngsters what’s going on in Scotland, as well as entertaining them with crafts, recipes, features and a whole lot more.

The children’s newspaper, titled The Moon, aims to give young people a new view of their world and launches today, Tuesday, August 25. according to the publishers.

It will run every Tuesday within the main Scottish Sun as well as on the website, thescottishsun.co.uk

The first issue covers the latest news stories; what’s going on in gaming; an interview with a top WWE wrestler, toilet roll crafts and a feature on a school using bubbles to save the planet – “and that’s just the tip of the iceberg”.

The iceberg metaphor is an unfortunate one to have used in their media release promoting The Moon since icebergs are more commonly associated with sinkings such as The Titanic, than launches.

The promotional blurb states: “Every week, The Moon will be packed with fun and educational content aimed at primary school children and will include brilliant giveaways and competitions.”

A spokesperson for the The Scottish Sun said: “The nation’s children deserve their own paper, so we’ve packed The Moon with lots of engaging, exciting and entertaining content especially for them.

“To find out more, get your school involved or to tell us what you’d like to see in The Moon, email us at moon@thesun.co.uk .”

  • Publishers have tried time and again without success to attract young people to read newspapers, including four-page puzzle supplements, even in local weeklies. The plummeting sales of these newspapers proves conclusively that these supplements are no substitute for local news and features produced  locally by local editorial staff. Editor

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