Old Trafford where Dumbarton-based Chivas take trackside advertising.
By Bill Heaney
Dumbarton-based Chivas has been generous in its support for Covid-19 impacted charity, MND SCOTLAND (Motor Neurone Disease Scotland).
The Scotch Whisky giants have taken trackside advertising at Manchester United’s Old Trafford stadium and gifted it for the opening game of the season to MND Scotland.
The pitch perimeter digiboards – that would usually promote their world-famous whisky – featured MND Scotland’s text to donate number, helping the organisation reach a vast TV audience at a time when they need it most.
Chivas Brothers, announced in January that MND Scotland had been selected by employees as our Charity of the Year.
Due to the pandemic’s impact on planned fundraising efforts, Chivas Brothers has donated an additional £26,000 at the start of the outbreak to reach our £50,000 target early and extended the partnership to the end of 2021.
The pitch-side sponsorship space donation is the latest phase of their ongoing support.
Two giants of the sporting world, Scottish Rugby’s Doddie Weir (pictured) and Celtic and Scotland legend the late Jimmy Johnstone (above right) were victims of this cruel disease.
Iain McWhirter, Head of Fundraising – MND Scotland said:“People with MND are already under attack from a devastating disease, which threatens their freedom and security; emotionally, physically and financially. With the outbreak of coronavirus, these same individuals are now under threat from a second disease.
“Being donated a platform by Chivas which offers exposure and potential donations from a global audience is such an incredible gesture. Everyone dreams of getting onto the pitch at Old Trafford; we are using our chance to help relegate MND to history.”
MND Scotland is the leading Scottish charity providing care and support to people affected by Motor Neurone Disease, as well as funding research into finding a cure.
MND Scotland delivers a number of vital services for people affected by MND in Scotland, including: Grants, Counselling, Benefits Advice and Advocacy. They also invest millions of pounds into ground-breaking MND research in Scotland and across the UK.