Crime drama – and beautiful women – drive viewers to the STV Player
Helensburgh-born actors Morven Christie and Donegal-born Anna Friel are pulling in the viewers to STV Player.
By Lizzie Healey
BRAND new and classic gritty tales of murder have fuelled the growth of the STV Player in 2019, with all of the best-watched online drama being crime-related.
Views are up by almost a quarter year-on-year as more people are watching more content for longer on the STV Player, with STV’s menu of crime in particular holding huge appeal for viewers.
Viewers can access both the STV broadcast schedule alongside over 1,300 hours of programming from the STV archive and newly-acquired material.
The top five best-watched dramas on the STV Player and STV were brand new crime dramas: Deep Water (starring Anna Friel), The Bay (Morven Christie), A Confession (Martin Freeman), Cheat (Katherine Kelly) and Manhunt (Martin Clunes).
Additionally, the most streamed dramas from the STV Player’s rich archive were from the crime genre.
These included old favourites, Taggart and Rebus, and recently-added Australian legal dramas, Janet King and Rake.
This appetite bodes well for the 2020 schedule, which is full of nail-biting drama, including police drama, Bancroft, on New Year’s day, and six-part true crime drama, White House Farm, starting 8 January – both of which will be available on the STV Player.
Richard Williams, managing director, Digital at STV, said: “The top five best-watched dramas on STV Player and STV were crime-related, so there’s a definite trend here that is also driving traffic.
“Our newly-acquired material has doubled in 2019, enabling us to introduce some brilliant new on demand shows to our audiences. We also launched on Sky this year, which makes the STV Player accessible to many more homes across Scotland.
“Crime dramas traditionally perform well in Scotland and they don’t need to have a Scottish accent to rate – we’ve been licensing high-quality content from the US and Australia, with brilliant storylines and fantastic casts and they’re going down extremely well with our audience. Janet King was in the top five just weeks after being made available online, with no marketing behind it – proving that the audience knows what they’re looking for and now knows where to find it.”